CLOAK + DAGGER

We created a brand identity for Cloak and Dagger Brewing. This covered strategy, look and feel, TOV, packaging and POS.

BRANDING

Being a new arrival to a thriving but saturated market, Cloak+Dagger knew they needed to stand out on shelves and in peoples minds, so we set out to create a brand that was bigger than beer. Creating a logo that would sit as comfortably on a skateboard as it would on a pint glass.

THE CANVAS

The beer is bold and confident, so the branding had to be too. Beer names had to be creative in order to feed design and colour palates were bold and minimal with black as a constant for product recognition.

GALACTIC CATNIP / COSMIC IPA

Dangerously drinkable 6.2% IPA. Citrus, pineapple and tropical notes.

BRASS MONKEY / FRUITY IPA

A juicy, full bodied New England style IPA, layered with mandarin and mango flavours.

KOMODO BOZO / SESSION PALE

A crushable, hop heavy, mosaic packed session pale.  

THE BREW

LAUNCH AT BREWDOG