CLOAK + DAGGER

We created a brand identity for Cloak and Dagger Brewing. This covered strategy, look and feel, TOV, packaging and POS.

BRANDING

Being a new arrival to a thriving but saturated market, Cloak+Dagger knew they needed to stand out on shelves and in peoples minds, so we set out to create a brand that was bigger than beer. Creating a logo that would sit as comfortably on a skateboard as it would on a pint glass.

THE CANVAS

ELECTRIC MAYHEM / PINEAPPLE SOUR

NEVER DUG DISCO / SUPER FLY-PA

BRASS MONKEY / FRUITY IPA

GALACTIC CATNIP / COSMIC IPA

KOMODO BOZO / SESSION PALE

LAUNCH AT BREWDOG