CLOAK + DAGGER

The brief: Creative freedom.
We have been developing Cloak and Dagger’s brand since their launch back in 2017. This is now gaining notoriety due to the canvas’ of their 440ml cans. As a new, small cuckoo brewery, they needed to stand out in an a saturated market, in fridges, on shelves as well as peoples minds. We have achieved this with striking artwork and vibrant colour palates based around our interesting beer naming.
As an open brief our CD Leigh Pearce injected his personality and sense of style into the branding. The names of the beers are abstract and not descriptive in terms of style, strength or colour. Often names rhyme and comes from Leigh’s hip-hop background and are often syllabic in sound. i.e:  Komodo Bozo, Galactic Catnip, Gigantic Antics, Routes to Pluto.
Visual consistency across Cloak + Dagger’s range is achieved with a design based on increments of 45-degree angles and a strong but minimal colour palette. Black and white are core colours, with two zingy secondary colours added to help distinguish each beer.

The bold style of the artwork is influenced by graffiti. Leigh often use dots, broad strokes, highlights and light flares, albeit in a vectorised format, all techniques employed by subway art legends. Most designs are character-based, which is a core element of Leigh’s illustration style.

The results have been so successful that Cloak + Dagger have tripled capacity and are now collaborating with some of the UK’s most respected breweries.

BIG IPA #1

ROUTES TO PLUTO

GALACTIC CATNIP

AUDACIOUS FACELIFT

CONSTANT ELEVATION

PREY TO THE DEITY

ELECTRIC MAYHEM

KOMODO BOZO

NEVER DUG DISCO

WOOFERS + TWEETERS

PETITE BEAST

GIGANTIC ANTICS

LICKERY KISSES

DISTORTED AURA

LAZY HUSTLE