A bit of background
Brighton Fringe is an open-access arts festival that runs for four weeks over May and June in the city of Brighton. It’s the biggest arts festival in England: a thrilling and vibrant selection of theatre, cabaret, comedy, music, dance, visual arts, and spoken word, which promises something for everyone.
Open to everyone
We reflected the open-access nature of Brighton Fringe with a motley crew of colourful crazies all travelling happily together to partake in whatever frivolities the Fringe can throw at them.
The centrepiece of the campaign is the brochure with a print run of 100K copies. The design will also be used across printed material, online marketing, the Brighton Fringe app, social media and OOH digital advertising.