A bit of background

Brighton Fringe is an open-access arts festival that runs for four weeks over May and June in the city of Brighton. It’s the biggest arts festival in England: a thrilling and vibrant selection of theatre, cabaret, comedy, music, dance, visual arts, and spoken word, which promises something for everyone.

Open to everyone

We reflected the open-access nature of Brighton Fringe with a motley crew of colourful crazies all travelling happily together to partake in whatever frivolities the Fringe can throw at them.

The centrepiece of the campaign is the brochure with a print run of 100K copies. The design will also be used across printed material, online marketing, the Brighton Fringe app, social media and OOH digital advertising.

The unusual suspects

Much more to come. Updates will be happening regularly